360 AGENCY
BERLIN

Our branding framework:
360 Agency Berlin starts brand consultancy with a research preamble, which consists on analysing and deploying a brand audit, to define the brands attributes to convey transparently with accuracy.

We will also build a detailed segmentation which will provide a very detailed target group definition, psychographic segmentation, breaking your target market into segments based on their lifestyle and interests, or a behavioural segmentation which is the act of placing customers into different categories based on their actions and behaviours in the marketplace.

Once this research milestone is completed, along with a competitive research, 360 Agency Berlin our branding agency can provide the brand positioning and communication recommendations. We also provide as part of a brand consultancy the design, logos and creative directions, to propagate and implement in all owned and earned platforms.

We think Digital and offline planning.
Online and offline work together supporting strongly each other medium. An impactful campaign has different touch point telling one powerful story.

360 Agency Berlin digital planners and buyers will ensure to build a strategy and media plan with the best cost effective placements and the most adequate targeting technique. Our online experts are specialised in strategising, planning and buying across Display, Video ads, SEO, and social media platforms.

When it comes to Offline Advertising 360 Agency Berlin has been planning and buying along the past campaigns Outdoor, TV, Guerrilla advertising often supported with digital amplification. At 360 Agency Berlin we often book an offline medium such as graffiti and increase the reach of the activity thanks to digital/online advertising. This is the reason why it is essential to closely imbricate both disciplines

In our past global media and creative experience working for renown international brands we realised that often two different strategies were created, pulling extra time and resources.

We strongly believe that by hiring one full service, integrated agency decreases costs but also enables to build much stronger campaigns with a real imbrication and homogeneity between the creative and media side.

Saving costs:
360 Agency Berlin ensures to provide a memorable and consistent consumer journey and campaigns. Having one integrated agency ensures saving costs, resources and time.

Homogeneity of the message:
360 Agency Berlin helps brands to create one consistent message across the different media platforms, deploying the approved creative direction in the different selected media platforms, which results in extremely strong campaigns.

360 Agency Berlin and 360 Agency Europe have a great pool of talents across Europe, from renown directors, photographers, editors or set designers.

Our experts created awards wining campaigns for TV, digital and social media. We first create the creative and media strategy, once both are approved we can accurately plan the visual assets to create per platform and per medium telling a consistent story across the different platforms.

Depending on the size and budget of the campaign we create then a story board to discuss the creative execution in details with clients once approved the photographers, DOP and directors have a very clear idea of the creative material to deliver.
The shoot is often the best and fun part we simply love it! Seeing our ideas taking shape and form is a great joy that we share with our clients, until polishing and final touch during editing and post production. Ta-da….!!

360 Agency Berlin builds social media campaigns, across meta, IG & FB, Tik Tok, Twitter and YouTube. Considerably increasing the reach and visibility of your campaign.
In the last decade 360 Agency Berlin became a specialist across instagram, Facebook and Tik Tok advertising.
For this purpose we build strong strategies which define with precisions the narrative in organic and paid platforms. Our internal processes have generated millions of reach and hundred thousand of followers on Instagram and Tik Tok.

360 Agency Berlin truly aligns community management with outstanding and inspirational key visuals with strong numbers of followers.
Each social media platform has its own advantage 360 Agency Berlin goal is to implement an inspiring consumer journey, while never appearing too intrusive. Our moto:
RELEVANCE VS FREQUENCY

Nowadays, Profit is not the only key performance indicator to measure success.
Today, top ESG performers enjoy faster growth and higher evaluations than other players in their sectors by a margin of 10 to 20 percent. Also strong ESG credentials drive down costs as it often unlocks operational efficiency and waste reduction.
It is in the interest of any brand to proceed with ESG assessment and reporting before it becomes legally mandatory.
360 Agency Berlin marketing agency reviews ESG, which provides a precise state of the business’s environmental and social impact.
The ESG framework is a strong and indispensable approach to assessing the risks and benefits brought by focusing in on the environment, social and governance issues. This framework itself has triggered the dawn of ESG and Sustainability Reporting.
ESG reporting refers to the disclosure of data covering the company’s operations across the framework.