The ‘Beyond Your Clothes’ campaign is part of the “SMART Textile & Garments” project, funded by the European Commission and implemented by sequa GmbH. It is a Pan-European (France, Belgium, Netherlands, Germany, Spain and Italy) campaign consisting of raising awareness on the disastrous environmental consequences of the fast fashion industry and its social impact.

The team overdelivered by 10 times the initially agreed KPI’s. Reaching millions of users instead of the 200,000 as initially agreed.The ‘Beyond Your Clothes’ campaign is part of the “SMART Textile & Garments” project, funded by the European Commission and implemented by sequa GmbH. It is a Pan-European camopaign (France, Belgium, Netherlands, Germany, Spain and Italy).

To maximise reach and inform consumers on the potential ecological implications of fast fashion, 360 Agency Berlin created a creative and media strategy building a fully interactive website which conveyed information in the most accessible while engaging manner. www.beyondyourclothes.com

It seemed particularly vital to increase awareness around this threatening conjuncture. We believed in empowering consumers with knowledge to enable future well-informed purchases. The provided facts were supported by elaborated and precise studies from the ILO, UNICEF and Greenpeace.

The 'behind Your clothes' campaign shown the behind the scene of the real environmental and social price of fast fashion, that do not necessarily appear on a price tag. In the first REALISATION phase we were disseminating paid and organic content which shown the reality of the serious current conjuncture.

The interactive platforms enabled to deliver different layers of information and type of content (Tik Tok, IG, Facebook, YouTube). They also facilitated the communication to a large spectrum of target audiences from frenetic fast fashion consumers to sustainably active individuals.

We created a multitude of digital and offline assets (over 100), while we’ve implemented the campaign across Outdoor with Guerrilla advertising. As a result, the campaign reached over 9 millions individuals (9,725,459) across display and Social media platforms only (excluding the outdoor execution and PR that could not be precisely tracked). Against 200,000 individuals initially agreed.

In parallel, we supported the digital activation with Guerrilla advertising enabling chalk artists to reinterpret with graffitis the 'beyond your clothes' campaign, close to the places of purchase in different cities across the globe leveraging relevance, word of mouth and impact. Artists: Nasca Germany, Manu Reyes Mexico, Destroy Trash Spain, Sevi Smee Berlin.

We triggered emotion/interest with friendly 'one line' designs made of a thread of yawn that led the journey. Also prior to the launch, we gathered the most sustainably engaged influencers around the globe who have shown the true interest in the vital aspect of the campaign (244 influencers).
We have obtained 96,400 followers in Instagram and 73,400 followers on Tik Tok within a few months, while starting from scratch.

The second INSPIRATIONAL phase concentrated on implementing solution based content, showing that another more sustainable consumption is possible and easily reachable. Turning the consumption pyramid upside down, showing that it is possible to turn a dangerous consumption cycle into a virtuous one. As a result the delivered KPI’S were significantly outreaching any given forecast, delivering cost-effectiveness record numbers. reaching over 9 millions individuals (9,725,459).

KEEN Footwear Integrated campaign was initially planned to be launched in April 2020 with 72 Outdoor placements across 4 cities in Germany (Berlin, Frankfurt, Hamburg and Dresden), supported by social Media with Facebook / YouTube and a Guerilla implementation with seed bombs fabrication and distribution.

Unfortunately the Covid 19 pandemy kicked in and changed all plans from the entire world and ad industry. At a very early stage 360 Agency Berlin adapted and anticipated this new challenge relocating and adapting timelines and creative through the different media platforms and negotiated placements reallocations.

The seed bombs created took an entire new dimension with Covid 19 pandemy, 360 Agency Berlin did their ultimate best to readapt the communication and messaging, negotiating new timelines at an early stageadapting creative to the new conjuncture.

It seemed particularly vital to increase awareness around this threatening conjuncture. We believed in empowering consumers with knowledge to enable future well-informed purchases. The provided facts were supported by elaborated and precise studies.

360 Agency Berlin worked on the strategy, the creative development and post production - Mars 2017- Launch Campaign across 17 different TV channels and 11 destinations. 290 millions cars in Europe, spend 93% of their time parked. In this current conjuncture of mass production and wastage, and, with the raise of shareability economy. Drivy was the leader of car sharing in Europe.

360 Agency Berlin, created the taglines for the German market and adapted the content to this target audience, providing services from Copy writing to post production and TV Uploads.

TV campaign across 17 Channels, 11 destinations - Mars 2017. Project Manager: Alexander Olenga Copy Writer: Christian Herde and Martin Gosch, Creative Direction Ramses Radi.

Hernest creates a new world of sleepwear we've all been dreaming of. Soulful attention to detail, luxurious, and ageless style - with a conscientious, ecological. The brand uses TENCEL material in all their garments. Lyocell fibres have gained a commendable reputation for their environmentally responsible closed loop production process.

Also 100% of their packaging (including hang tags, labels, bags and shipping materials) are reusable, or made from recycled material and is recyclable.
360 Agency Berlin strongly love and supports HERNEST Project. For further information do not hesitate to check their website: https://hernestproject.com/

360 Agency Berlin worked on building the brand strategy, reviewing the online properties, building the creative development and supporting the post production process - European Launch. Do you green is an ecological brand which produces all their underwear from pine tree, which requires less water than coton to be processed.

The material is very soft and made in France as well the as the dentelle that they use in their collection.
360 Agency Berlin worked on the strategy, the creative development and media the implementation - September 2016 - Online Campaign.Creative Direction/Planning & Strategy: 360 Agency Berlin

Luxoft is creating the future of the automotive industry with a project called Berlin 2040, this initiative has for goal to address questions of the future of the industry such as reduction of CO2 emissions, Vehicles sharability, automated conduct) . For this purpose 360 Agency Berlin created a 360 degrees landing page enabling to understand the vision and proposal of Luxoft.

For this campaign 360 Agency Berlin has built the strong media strategy, planning and buying across offline and online platforms. An entirely integrated campaign has been built to touch the audience during different points of their consumer journey, hence Digital, outdoor and cinema have been planned together to increase reach and Frequency and enable a consistent message across various but complementary platforms.

Online campaign seeded in social networks and online display, to support the launch of two new working spaces in Germany. 360 Agency Berlin assets created the creative assets below to seed online.

360 Agency Berlin assets created the creative assets below to seed online.
Producer: 360 Agency Berlin, Art Director: Andrea Henao, Project Manager : Martin Gosch. Campaign aired on Social Media Platform Facebook, Instagram, Linkedin and Twitter.

360 Agency Berlin Built dialectic Print content to share with Civil Society, Governments and corporates guiding joint Natural resources Management. The Water Integrity Network, leads collective initiatives uniting civil society, governments and corporates, organising shared responsibilities to pursue collective and shared actions that benefit natural resources and the environment. The Water Integrity Network does an outstanding work structuring collective actions..

360 Agency Berlin helped the water Integrity network to build print material and manuals to share with local population, country level administrations and corporates to understand the possible ways of implementations. For this purpose we helped them to build a training material didactic and instructive which would articulate and illustrate guidance to enable a collective water resources protection while strengthening local economic development.

Pearly-white chalk cliffs, lush beech forests and fine-sandy beaches—on the island of Ruegen, the Baltic Sea’s landscape shows its most beautiful face. The pristine scenery, enchanting fishing villages, and the nostalgic architecture of Ruegen’s seaside resorts form a unique setting for athletic records captured by 360 Agency Berlin for IRONMAN online content Strategy.

Below you can access 4 out of the 5 videos created on the same day, covering Iron Man felt like running the IRONMAN ourselves a big thank you to the team who managed to get the images on the sweat of their brow: Project Manager and Drone Pilote: Martin Gosch, DOP, Cameraman and Editor: (Our superstar) Ramses Radi, and Producer and Director: Andrea Henao